On August 3, 2020, Qingdao yilelight Intelligent Technology Co., Ltd. registered with Qingdao securities regulatory bureau and started the way of listing on the science and technology innovation board. The IPO application was accepted on December 30.
Photo source: paixin.com
Intelligent lighting products: Mijia brand + private brand
Yilai intelligent was founded in 2012. Its main business is intelligent home lighting products and control systems. All products are outsourced, and there is no self built production plant. In terms of sales mode, the combination of online and offline mode is adopted. The MI family brand products are sold in Xiaomi mode, and the private brand products are mainly sold in direct sales mode, e-commerce self support mode and distribution mode.
As a supplier of Xiaomi customized intelligent lighting products, Yilai intelligent provides Xiaomi communication with Mijia brand products and some private brand products, and Xiaomi communication realizes sales to end users through its own sales channels.
From January to June in 2017, 2018, 2019 and 2020, the total proportion of related sales from Xiaomi in the company's total revenue was 58.54%, 49.61%, 51.62% and 54.92% respectively.
Private brands include yeelight and yeelight Pro whole house intelligent lighting system, mainly through e-commerce self support mode directly facing e-commerce platform, direct sales mode and distribution mode facing final consumers.
At present, Yilai intelligent lighting product line covers intelligent ceiling lamp, intelligent platform lighting, intelligent basic lighting, intelligent electrical, intelligent lighting, etc. the products integrate Internet of things technology, lighting control technology and wireless communication technology, and mainly realize terminal sales through mainstream e-commerce platforms such as Xiaomi mall, Jingdong, Suning, tmall and Youpin mall.
In terms of intellectual property rights, as of the end of the reporting period, Yilai intelligent held 230 domestic patents and 3 overseas patents, including 24 invention patents.
From January to June in 2017, 2018, 2019 and 2020, the total revenue of Eli smart was 307 million yuan, 553 million yuan, 864 million yuan and 340 million yuan respectively; the net profit attributable to the owners of the parent company was 14.57 million yuan, 20.73 million yuan, 34.82 million yuan and 30.2 million yuan.