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Shandong Jierunhong  Optoelectronics Co,Ltd. established on April 27, 2018, is a high-tech industrial group with global vision, relying on high-tech R & D and industrialization, and investing and operating in the value chain related to the third generation semiconductor industry. It is mainly committed to the development of LED modules and power supplies, semiconductor lighting products, led brackets, integrated circuits and LED light-emitting components R & D, production and sales, and investment in photoelectric industry with its own capital.

The company arranges upstream, middle and downstream enterprise clusters of semiconductor industry chain, including Shanxi Zhongke LuAn ultraviolet photoelectric technology Co., Ltd. (deep UV LED chip design and development), Shanghai Latronix Technology Corp(integrated circuit design), Guizhou ziyouwei Photoelectric Technology Co., Ltd. (deep UV LED chip design and development) Packaging and application of chips), Optoelectronic Materials (Suzhou) Co., Ltd. (R & D and application of optoelectronic new materials and LCD photoresist), Shenzhen tonghengde Display Technology Co., Ltd. (4K Mini LED) High definition display R & D and application), Shandong Mingxing Integrated Circuit Design &Development Co., Ltd. (R & D of integrated circuit packaging), Shandong jingtaixing Photoelectric Technology Co., Ltd. (R & D and application of high thermal conductivity light source), etc.
Jierunhong has a team of on-the-job scientists and close consultants, including Nobel Laureates in physics, academicians of Chinese Academy of Sciences and Chinese Academy of Sciences, first prize of national science and technology progress award. There are also a group of top semiconductor industry engineers from Silicon Valley latronix Technology Corp, with 32 independent intellectual property patents.

At present, Jierunhong is positioned to become a leader in the overall solution of the vertical industrial chain in the semiconductor optoelectronics industry, continuously drive the growth of category value with technological innovation, and strive to build a business model of its own brand and flat marketing channels.


Charisma of leadership


Mr. Yuan Xincheng, Chairman


    From June 1991 to May 1995, he served as the General Manager of TCL Group Kone Electronics Co., Ltd.
May 1993 - June 1996 served as the Head of Marketing of TCL Group (concurrent).
    From July 1996 to April 1998, he served as the General Manager and Vice President of TCL Group Sales Co., Ltd.
    From May 1998 to June 2006 he served as Chief Operating Officer of TCL Corporation and Vice Chairman of TCL Corporation Limited.
    From August 2007 to 2011, he served as a senior consultant at NEA Global Venture Capital.
    From June 2011 to present, he has served as Phillip of the United States.Senior management consultant of Kotler Consulting. Group in China.
    Senior management consultant of Beijing Shang Heng Capital Company.
    Distinguished professor of Beijing century masters management forum.
    Mr. Yuan Xincheng has served as a visiting professor in the School of Management of City Polytechnic University of Hong Kong, Lingnan School of Management of Sun Yat-sen University, Lanzhou University and so on for many years. He has been invited to give keynote speeches in dozens of universities such as Peking University, Renmin University of China, China Europe and so on for many times. He enjoys the reputation of "Godfather of Marketing Channel Management" in the field of domestic home appliances.



Cai Qiwu,Co-Chairman


Cai Qiwu, Master of Mechanical Manufacturing.


He successively served as Technology Development Minister and Deputy General Manager of Midea Air Conditioning Division, General Manager of Midea Mould Company, General Manager of Compressor Division, Director, Vice President of Midea Electrical Appliances, Director, Senior Vice President of Midea Group, and Chairman of the Board of Directors of Welling Holdings (formerly Hualing Group), a listed company in Hong Kong.


On February 22, 2021, he was hired as the co-chairman of  Shandong Jierunhong  Optoelectronics Co,Ltd. 












Zhu Yang, Vice Chairman
Zhu Yang, Chairman of Shanghai Nord Engine Asset Management Group, Founder and Chairman of Chinaindustria Group.
Mr. Zhu Yang has more than 20 years of operation experience in the field of industrial investment. He has successfully run TSF, a leading industrial investment fund management company in China. He is a pioneer in the integration of industry and finance in China.
In 2014, Mr. Zhu Yang led the founding team to set up the China Industrial Upgrade Network, which is committed to enabling the development of the government and industrial parks with fully ecological integrated services.